An ad-fraud-detection firm claims that a Russian hacking operation has been defrauding online advertisers in the U.S. of more than $3 million a day.In a research report published Tuesday, White Ops said it had discovered a sophisticated online ad-fraud operation it calls “Methbot.”
“We’ve never seen anything like this. Methbot elevates ad fraud to a whole new level of sophistication and scale,” said Michael Tiffany, co-founder and CEO of White Ops. According to White Ops, the Methbot operation has used hundreds of servers in the U.S. and the Netherlands to create nonhuman or “bot” traffic, and directed that traffic to load webpages featuring video ads from major advertisers, mostly ones based in the U.S.
Read more continue reading